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# 2024 election ad spending hits record $11.07 billion, AdImpact says
- URL: https://www.medianexis.com/2024-election-ad-spending-hits-record-11-07-billion-adimpact-says/
- Published: 2026-09-29T12:20:11.000Z
- Updated: 2026-09-29T12:20:11.000Z
- Description: Inside Radio reports that AdImpact has updated its final tally of 2024 election cycle ad spending to $11.07 billion, up from a preliminary count of $10.86 billion.
- Author: The Signals Desk
- Tags: Measurement, Harris Victory Fund PAC, 2024 election ad spending hits record $11.07 billion, AdImpact says

**Why it matters.** Broadcast TV sellers must now compete for a shrinking share of political budgets as CTV and digital keep pulling spend away.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*Harris Victory Fund PAC*](https://www.medianexis.com/tag/by-harris-victory-fund-pac/) *·* [*read the original*](https://www.insideradio.com/free/update-election-cycle-spending-hit-record-11-07-billion-says-adimpact/article%5F9b1be83e-abcb-11ef-a0cb-d7310fe5499a.html?ref=medianexis.com)*.*