> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# 73% of advertisers plan live sports streaming buys within a year
- URL: https://www.medianexis.com/73-of-advertisers-plan-live-sports-streaming-buys-within-a-year/
- Published: 2026-09-17T15:26:11.000Z
- Updated: 2026-09-17T15:26:12.000Z
- Description: A new study finds 73 percent of advertisers intend to buy live sports streaming inventory in the next twelve months. The finding underscores how fast sports rights and viewing have shifted from linear TV to streaming platforms.
- Author: Fabric.Media Editorial
- Tags: Streaming, George Winslow, Study: advertisers plan live sports streaming buys

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*George Winslow*](https://www.medianexis.com/tag/by-george-winslow/) *·* [*read the original*](https://www.tvtechnology.com/insights/analysis/study-73-percent-of-advertisers-plan-to-make-live-sports-streaming-buys-in-next-year?ref=medianexis.com)*.*