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# 80% Digital: Traditional media’s ad-spend share slips below 20% for first time
- URL: https://www.medianexis.com/80-digital-traditional-medias-ad-spend-share-slips-below-20-for-first-time/
- Published: 2026-09-29T12:21:40.000Z
- Updated: 2026-09-29T12:21:40.000Z
- Description: MediaPost’s Joe Mandese reports that Guideline’s U.S. Ad Market Tracker found August ad spending grew a tepid 0.7% year over year, with digital’s share topping 80% while traditional media’s share fell below 20%, an index first.
- Author: The Signals Desk
- Tags: Measurement, Joe Mandese, Traditional media's ad-spend share slips below 20% for first time

**Why it matters.** Traditional media sellers now negotiate from a shrinking share of the pie as budgets consolidate around larger advertisers and digital inventory.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Joe Mandese*](https://www.medianexis.com/tag/by-joe-mandese/) *·* [*read the original*](https://www.mediapost.com/publications/article/418331/ad-market-resumes-tepid-growth-in-august-traditi.html?ref=medianexis.com)*.*