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# A recipe blogger bets on direct-to-consumer as Google traffic wobbles
- URL: https://www.medianexis.com/a-recipe-blogger-bets-on-direct-to-consumer-as-google-traffic-wobbles/
- Published: 2026-10-29T14:00:55.000Z
- Updated: 2026-10-29T14:00:56.000Z
- Description: Simon Owens’s Media Newsletter reports that Nicole Hunn, who built Gluten Free on a Shoestring into a business with 130,000 email subscribers and six cookbooks, now relies on unpredictable Google and Facebook traffic for ad revenue.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Simon Owens: recipe blogger post-Google pivot

**Why it matters.** Independent publishers lose leverage as search and social platforms control their distribution, pushing them toward owned revenue like direct product sales.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/how-a-recipe-blogger-is-preparing)*.*