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# A touring drum tech is building a YouTube-first kids’ media franchise
- URL: https://www.medianexis.com/a-touring-drum-tech-is-building-a-youtube-first-kids-media-franchise/
- Published: 2026-10-11T01:40:42.000Z
- Updated: 2026-10-11T01:40:42.000Z
- Description: Simon Owens’s Media Newsletter reports that Benji Woerly, a former touring drum technician for acts like Eminem and the Jonas Brothers, built The Soovins, an animated kids’ YouTube channel with over 138,000 subscribers.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Simon Owens: ex-musician builds kids entertainment empire

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/this-former-touring-musician-is-building)*.*