> ## Content Index
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# A touring musician’s YouTube kids’ franchise chases licensing deals
- URL: https://www.medianexis.com/a-touring-musicians-youtube-kids-franchise-chases-licensing-deals/
- Published: 2026-10-11T01:40:23.000Z
- Updated: 2026-10-11T01:40:23.000Z
- Description: Simon Owens’s Media Newsletter reports that Benji Woerly, a former touring musician for acts like the Jonas Brothers and Eminem, built an animated YouTube channel called The Soovins with over 138,000 subscribers.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Simon Owens: BuzzFeed creator network & Apple TV licensing

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/whats-going-on-with-buzzfeeds-creator)*.*