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# Academy Sports built its retail media network on POS data, not adtech hype
- URL: https://www.medianexis.com/academy-sports-built-its-retail-media-network-on-pos-data-not-adtech-hype/
- Published: 2026-11-11T16:49:09.000Z
- Updated: 2026-11-11T16:49:09.000Z
- Description: Next in Media’s Mike Shields talks with Chad Fox about Academy Sports and Outdoors launching a retail media network in three months using turnkey partners, grounding it in first-party checkout data rather than chasing adtech trends, since 67% of its shoppers never visit competitors.
- Author: Medianexis Signals Desk
- Tags: Retail-media, Mike Shields, Next in Media: Academy Sports retail media network

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/how-academy-built-a-media-network-i7%5F8E2Jo?ref=medianexis.com)*.*