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# Accenture exec: media M&A can’t buy its way out of disruption
- URL: https://www.medianexis.com/accenture-exec-media-m-a-cant-buy-its-way-out-of-disruption/
- Published: 2026-10-13T16:30:05.000Z
- Updated: 2026-10-13T16:30:05.000Z
- Description: Variety’s John Peters argues that Paramount Skydance’s purchase of Warner Bros. Discovery proves scale alone won’t fix fragmentation, since Accenture research finds the number of media types consumers favor jumped from two in 2022 to six in 2025.
- Author: The Signals Desk
- Tags: Streaming, John Peters, Variety opinion: Paramount-WBD merger and media's future

**Why it matters.** Dealmakers who treat the next wave of M&A as capability acquisition, not scale plays, set the template other media companies will be expected to follow.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*John Peters*](https://www.medianexis.com/tag/by-john-peters/) *·* [*read the original*](https://variety.com/2026/biz/opinion/what-paramount-warner-bros-merger-reveals-media-future-1236909147/?ref=medianexis.com)*.*