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# Ad Age: PubMatic’s agentic ad lessons from 100+ campaigns
- URL: https://www.medianexis.com/ad-age-pubmatics-agentic-ad-lessons-from-100-campaigns/
- Published: 2026-10-16T13:49:53.000Z
- Updated: 2026-10-16T13:49:53.000Z
- Description: Ad Age is reporting that a PubMatic sponsored studio piece claims agentic advertising has run over 100 campaigns, with guardrails, agent intelligence, and access determining performance.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Ad Age: what makes agentic advertising perform, one year on

**Why it matters.** Advertisers gain a template for testing agentic buying in premium channels they previously considered too costly or complex to evaluate.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*read the original*](https://adage.com/studio-30/publishing-partners/aa-agentic-lessons-after-more-than-100-successful-campaigns/?ref=medianexis.com)*.*