> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Ad blocking passes 1.1 billion users as browsers build it in natively
- URL: https://www.medianexis.com/ad-blocking-passes-1-1-billion-users-as-browsers-build-it-in-natively/
- Published: 2026-10-18T17:50:09.000Z
- Updated: 2026-10-18T17:50:09.000Z
- Description: The Measure’s Mike Gasbara reports that eyeo’s 2026 report counts 1.1 billion ad-blocking users worldwide, up 13% since 2023, as browsers like Brave and Shift now build blocking directly into the browser rather than leaving it to extensions.
- Author: The Signals Desk
- Tags: Ad-tech, Mike Gasbara, Ad blocking tops 1 billion users via browsers

**Why it matters.** Publishers and advertisers lose both ad delivery and the tracking scripts used to measure campaign performance as native browser blocking spreads beyond extensions.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Mike Gasbara*](https://www.medianexis.com/tag/by-mike-gasbara/) *·* [*read the original*](https://www.themeasure.net/ad-blocking-tops-1-billion-users-as-browsers-give-consumers-more-control/?ref=medianexis.com)*.*