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# Ad groups tell FTC personalized pricing rule is too vague
- URL: https://www.medianexis.com/ad-groups-tell-ftc-personalized-pricing-rule-is-too-vague/
- Published: 2026-09-29T12:20:53.000Z
- Updated: 2026-09-29T12:20:54.000Z
- Description: MediaPost’s Wendy Davis reports that the ANA, 4A’s and American Advertising Federation told the FTC its proposed personalized pricing disclosure policy would create “confusion and uncertainty,” chilling routine data-driven discounting like cart-abandonment coupons.
- Author: The Signals Desk
- Tags: Ad-tech, Wendy Davis, Ad groups tell FTC personalized pricing rule is too vague

**Why it matters.** Marketers gain leverage to push the FTC toward narrower disclosure triggers before the policy is finalized.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wendy Davis*](https://www.medianexis.com/tag/by-wendy-davis/) *·* [*read the original*](https://www.mediapost.com/publications/article/418310/ftc-personalized-pricing-disclosure-too-vague-ad.html?ref=medianexis.com)*.*