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# Ad of the Day: Robitussin casts a hitman to whack your cough
- URL: https://www.medianexis.com/ad-of-the-day-robitussin-casts-a-hitman-to-whack-your-cough/
- Published: 2026-10-13T00:19:14.000Z
- Updated: 2026-10-13T00:19:14.000Z
- Description: The Drum’s Mel Henson reports that Publicis LeOne built a dark-comedy campaign around “Robby Tussin,” a gruff enforcer who swaps a concealed weapon for cough medicine.
- Author: The Signals Desk
- Tags: Agencies, Mel Henson, Robitussin 'cough hitman' ad campaign

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Mel Henson*](https://www.medianexis.com/tag/by-mel-henson/) *·* [*read the original*](https://www.thedrum.com/news/robitussin-hires-a-hitman-to-take-out-your-cough?ref=medianexis.com)*.*