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# Ad production spreads beyond California and New York, but not evenly
- URL: https://www.medianexis.com/ad-production-spreads-beyond-california-and-new-york-but-not-evenly/
- Published: 2026-09-29T16:04:56.000Z
- Updated: 2026-09-29T16:04:56.000Z
- Description: The Measure’s Eleanor Semeraro reports that XR’s Where Ads Are Made study found states carving out specialized production niches between 2019 and H1 2026.
- Author: The Signals Desk
- Tags: Agencies, Eleanor Semeraro, XR report on specialized ad production markets (NJ voiceover)

**Why it matters.** Agencies and brands now must match production type to market specialty or risk overpaying for capacity a state doesn’t actually have.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/the-rise-of-specialized-ad-production-markets/?ref=medianexis.com)*.*