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# Ad tech splits in two as AppLovin and Unity surge, Teads posts $325.5M loss
- URL: https://www.medianexis.com/ad-tech-splits-in-two-as-applovin-and-unity-surge-teads-posts-325-5m-loss/
- Published: 2026-11-06T22:06:55.000Z
- Updated: 2026-11-06T22:06:55.000Z
- Description: Digiday’s Ronan Shields reports that third-quarter filings from six public ad tech firms show a widening gap, with AppLovin revenue up 55% to $2.19 billion and Unity up 32%, while Criteo, Taboola and Teads all posted declines.
- Author: The Signals Desk
- Tags: Ad-tech, Earnings, Ronan Shields, Digiday: AppLovin surges, ad tech rivals struggle Q3

**Why it matters.** Advertisers and publishers weighing open-web partners now have fresh evidence to shift budgets toward app and CTV-heavy platforms like AppLovin and Unity over struggling open-internet players like Teads.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Ronan Shields*](https://www.medianexis.com/tag/by-ronan-shields/) *·* [*read the original*](https://digiday.com/media/by-the-numbers-ad-techs-widening-divide-as-applovin-surges-and-rivals-struggle-in-q3/?ref=medianexis.com)*.*