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# Ad Week NY leans into creator-commerce dealmaking, not just panels
- URL: https://www.medianexis.com/ad-week-ny-leans-into-creator-commerce-dealmaking-not-just-panels/
- Published: 2026-10-06T13:54:21.000Z
- Updated: 2026-10-09T00:07:42.000Z
- Description: StreamTV Insider’s Bevin Fletcher reports that Advertising Week New York, under new owner Forge, is targeting $100 million in creator-brand deals within 12 months, pairing Dhar Mann’s Creator Challenge with on-site matchmaking between brands and micro-creators.
- Author: The Signals Desk
- Tags: Creators, Bevin Fletcher, Advertising Week New York bets on creators

**Why it matters.** Brands get structured, on-site access to vetted micro-creators instead of relying on agency intermediaries to source influencer deals.

*Signal from* [*streamtvinsider.com*](https://streamtvinsider.com/?ref=medianexis.com) *·* [*Bevin Fletcher*](https://www.medianexis.com/tag/by-bevin-fletcher/) *·* [*read the original*](https://www.streamtvinsider.com/advertising/advertising-week-ny-2026-year-convergence?ref=medianexis.com)*.*