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# AdExchanger: DoorDash-Instacart deal will remap retail media partnerships
- URL: https://www.medianexis.com/adexchanger-doordash-instacart-deal-will-remap-retail-media-partnerships/
- Published: 2026-11-02T15:19:32.000Z
- Updated: 2026-11-02T15:19:32.000Z
- Description: AdExchanger’s Sarah Sluis reports that DoorDash’s deal to buy Instacart will likely merge DoorDash Ads with Instacart’s Carrot Ads, which also runs a white-labeled retail media business that recently added Gopuff as a customer.
- Author: The Signals Desk
- Tags: Retail-media, Deals, Sarah Sluis, Stagwell acquires Freestar

**Why it matters.** Marketers working with Instacart’s white-labeled retail media clients like Gopuff will now have to navigate a consolidated DoorDash-owned ad stack.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Sarah Sluis*](https://www.medianexis.com/tag/by-sarah-sluis/) *·* [*read the original*](https://www.adexchanger.com/the-big-story/smart-acquisition-or-frankenstack-stagwell-freestar-and-doordash-instacart/?ref=medianexis.com)*.*