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# Adidas, Poppi, Walmart Connect lead 2026 Digiday Awards winners
- URL: https://www.medianexis.com/adidas-poppi-walmart-connect-lead-2026-digiday-awards-winners/
- Published: 2026-10-27T21:37:55.000Z
- Updated: 2026-10-27T21:37:55.000Z
- Description: Digiday reports that Adidas and Gamefam won Best Partnership for a Roblox football activation that drew more than 51 million visits and 468 million brand interactions in four weeks.
- Author: The Signals Desk
- Tags: Agencies, Douglas Davis, 2026 Digiday Awards winners

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Douglas Davis*](https://www.medianexis.com/tag/by-douglas-davis/) *·* [*read the original*](https://digiday.com/announcement/awards/adidas-and-gamefam-poppi-and-walmart-connect-are-winners-for-the-2026-digiday-awards/?ref=medianexis.com)*.*