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# Adults over 65 still aren’t sold on AI, new Shift data shows
- URL: https://www.medianexis.com/adults-over-65-still-arent-sold-on-ai-new-shift-data-shows/
- Published: 2026-08-11T00:00:00.000Z
- Updated: 2026-09-17T17:40:47.000Z
- Description: 40% of adults 65+ say they never use AI and just 27% expect to use it more this year, vs. 41% of consumers overall. They still favor traditional search 83% of the time — the highest of any age group.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, #archive-backfill, Eleanor Semeraro

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/for-older-consumers-ai-is-a-tougher-sell/?ref=medianexis.com)*.*