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# Advertisers press OpenAI for prompt-level data on ChatGPT ad placements
- URL: https://www.medianexis.com/advertisers-press-openai-for-prompt-level-data-on-chatgpt-ad-placements/
- Published: 2026-09-14T15:03:07.000Z
- Updated: 2026-09-14T15:03:08.000Z
- Description: Amazon’s new OpenAI partnership brings advertisers into ChatGPT ads, but reporting stays shallow. Buyers want prompt-level detail and stronger placement insights before shifting real budget toward the format.
- Author: Fabric.Media Editorial
- Tags: Measurement, Grace Harmon, Trouble with AI mania column

**Why it matters.** Advertisers withhold larger budgets from ChatGPT ads until OpenAI exposes prompt-level reporting comparable to existing search and social platforms.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Grace Harmon*](https://www.medianexis.com/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/chatgpt-advertisers-push-prompt-level-reporting-stronger-placement-insights?ref=medianexis.com)*.*