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# Advertising Week 2026: creators dominate, AI chatter cools, agentic buying debated
- URL: https://www.medianexis.com/advertising-week-2026-creators-dominate-ai-chatter-cools-agentic-buying-debated/
- Published: 2026-10-12T14:20:11.000Z
- Updated: 2026-10-12T14:20:11.000Z
- Description: Ad Age reports that Advertising Week New York returned to the Penn District with creators at the center of the conversation and noticeably less AI talk than prior years.
- Author: The Signals Desk
- Tags: Agencies, breaking, Ewan Larkin, Gillian Follett, Brandon Doerrer, Jon Springer, Ad Age recap of Advertising Week 2026

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Ewan Larkin*](https://www.medianexis.com/tag/by-ewan-larkin/)*,* [*Gillian Follett*](https://www.medianexis.com/tag/by-gillian-follett/)*,* [*Brandon Doerrer*](https://www.medianexis.com/tag/by-brandon-doerrer/)*,* [*Jon Springer*](https://www.medianexis.com/tag/by-jon-springer/) *·* [*read the original*](https://adage.com/events-awards/advertising-week/aa-ai-creators-agentic-media-buying-2026-takeaways/?ref=medianexis.com)*.*