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# Advertising Week names Dhar Mann chief creator officer, targets $100m in deals
- URL: https://www.medianexis.com/advertising-week-names-dhar-mann-chief-creator-officer-targets-100m-in-deals/
- Published: 2026-09-11T16:28:29.000Z
- Updated: 2026-09-11T16:28:29.000Z
- Description: Advertising Week New York appointed Dhar Mann as its first chief creator officer to curate a four-day program built around a “$100 Million Creator Challenge.”
- Author: Fabric.Media Editorial
- Tags: Creators, The Drum, Advertising Week sets $100M creator dealmaking goal with Dhar Mann

**Why it matters.** The format bets that replacing panels with structured deal-making sessions gives brand marketers direct, measurable access to creator inventory rather than passive networking.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*The Drum*](https://www.medianexis.com/tag/by-the-drum/) *·* [*read the original*](https://www.thedrum.com/news/advertising-week-sets-100m-creator-brand-dealmaking-target-with-dhar-mann?ref=medianexis.com)*.*