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# Adweek podcast: Microsoft scaled 42 creators, 69 assets in six weeks
- URL: https://www.medianexis.com/adweek-podcast-microsoft-scaled-42-creators-69-assets-in-six-weeks/
- Published: 2026-09-27T21:04:03.000Z
- Updated: 2026-09-27T21:04:03.000Z
- Description: Adweek’s Adspeak podcast features leaders from Microsoft, Pearpop and AntiSocial detailing how Microsoft scaled a campaign to 42 creators and 69 assets in six weeks while measuring impact through search lift, foot traffic and brand lift studies rather than impressions alone.
- Author: The Signals Desk
- Tags: Creators, Adweek: creators driving full-funnel marketing results

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*read the original*](https://www.adweek.com/brand-marketing/creators-that-convert-4-business-leaders-on-driving-full-funnel-marketing-results/?ref=medianexis.com)*.*