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# Adweek spotlights TikTok’s agency awards for media-buying strategy
- URL: https://www.medianexis.com/adweek-spotlights-tiktoks-agency-awards-for-media-buying-strategy/
- Published: 2026-10-12T14:21:02.000Z
- Updated: 2026-10-12T14:21:02.000Z
- Description: Adweek’s Dawn Papandrea reports that TikTok’s Alexia Nüssli hosted a sponsored panel with Power Digital’s Zayit Bemmel and Adquadrant’s Warren Jolly, winners of TikTok’s inaugural Media Buying Excellence Awards, on incrementality testing and AI content strategies.
- Author: The Signals Desk
- Tags: Agencies, Dawn Papandrea, Agencies discuss TikTok as media buying testbed

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Dawn Papandrea*](https://www.medianexis.com/tag/by-dawn-papandrea/) *·* [*read the original*](https://www.adweek.com/agencies/award-winning-agencies-talk-tiktok/?ref=medianexis.com)*.*