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# Affle brings mobile’s pay-per-install model to CTV
- URL: https://www.medianexis.com/affle-brings-mobiles-pay-per-install-model-to-ctv/
- Published: 2026-10-27T14:30:38.000Z
- Updated: 2026-10-27T14:30:38.000Z
- Description: AdExchanger’s Allison Schiff reports that mobile ad tech holding company Affle launched MediasmartTV, a self-serve CTV platform that charges advertisers only when a household exposed to a TV ad later installs an app or makes a purchase.
- Author: The Signals Desk
- Tags: Ad-tech, Allison Schiff, Affle brings mobile's pay-per-install model to CTV

**Why it matters.** If the cost-per-converted-user model gains traction, CTV buyers gain a new performance currency that doesn’t depend on cookies or TV device IDs.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Allison Schiff*](https://www.medianexis.com/tag/by-allison-schiff/) *·* [*read the original*](https://www.adexchanger.com/tv/mobile-ad-tech-holding-company-affle-wants-to-sell-ctv-ads-like-app-installs/?ref=medianexis.com)*.*