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# Affle buys Perion for $420 million, calls it a merger
- URL: https://www.medianexis.com/affle-buys-perion-for-420-million-calls-it-a-merger/
- Published: 2026-11-03T00:54:28.000Z
- Updated: 2026-11-03T00:54:28.000Z
- Description: AdExchanger’s Allison Schiff reports that Affle, an India-based mobile ad-tech holding company, agreed to acquire Perion, which focuses on CTV, digital out-of-home and retail media, for $420 million in cash.
- Author: The Signals Desk
- Tags: Ad-tech, Deals, Allison Schiff, Affle buys Perion for $420 million, calls it a merger

**Why it matters.** The deal adds to a wave of ad-tech consolidation, with Jacobson arguing the industry “does not need 150 ad tech companies” and must roll up further.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Allison Schiff*](https://www.medianexis.com/tag/by-allison-schiff/) *·* [*read the original*](https://www.adexchanger.com/platforms/affle-acquires-perion-for-420-million-because-synergies/?ref=medianexis.com)*.*