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# Affle buys Perion for $420M, pulling it off Nasdaq
- URL: https://www.medianexis.com/affle-buys-perion-for-420m-pulling-it-off-nasdaq/
- Published: 2026-11-03T00:54:02.000Z
- Updated: 2026-11-03T00:54:02.000Z
- Description: Adweek’s Kendra Barnett reports that India’s Affle is acquiring adtech firm Perion for $420 million in cash, a 34.5% premium, folding Perion’s CTV, DOOH and retail-media business into Affle’s mobile performance marketing.
- Author: The Signals Desk
- Tags: Ad-tech, Deals, Kendra Barnett, Affle buys Perion for $420M, pulling it off Nasdaq

**Why it matters.** Open-web adtech sellers lose leverage as budgets keep shifting to walled gardens, retail media and CTV, pushing more consolidation at depressed valuations.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Kendra Barnett*](https://www.medianexis.com/tag/by-kendra-barnett/) *·* [*read the original*](https://www.adweek.com/dealroom/perion-exits-nasdaq-in-420m-sale-to-indias-affle-as-open-web-squeeze-continues/?ref=medianexis.com)*.*