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# Agencies lean harder into principal-based media deals
- URL: https://www.medianexis.com/agencies-lean-harder-into-principal-based-media-deals/
- Published: 2026-10-04T13:31:31.000Z
- Updated: 2026-10-04T13:31:31.000Z
- Description: Madison and Wall reports that Stagwell is expanding its investment in Real Clear Holdings while WPP Media named Orion Worldwide’s former barter-and-trading CEO as global chief media officer.
- Author: The Signals Desk
- Tags: Agencies, Madison and Wall Saturday Summary roundup

**Why it matters.** Marketers who prize price and performance over transparency give agencies room to keep expanding principal-based revenue streams.

*Signal from* [*Madison and Wall*](https://madisonandwall.substack.com/) *·* [*read the original*](https://madisonandwall.substack.com/p/m-and-w-saturday-summary-marketer)*.*