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# Agencies push agentic media while easing client fears of rogue AI
- URL: https://www.medianexis.com/agencies-push-agentic-media-while-easing-client-fears-of-rogue-ai/
- Published: 2026-10-08T23:00:58.000Z
- Updated: 2026-10-08T23:00:58.000Z
- Description: Digiday’s Michael Bürgi reports that Dentsu’s Carat, Tinuiti and Stagwell all unveiled agentic media systems during Advertising Week, with Carat partnering NBCUniversal, Freewheel and Newton on a planning and buying agent already used by one luxury retail client.
- Author: The Signals Desk
- Tags: Agencies, AI, Michael Bürgi, AdExchanger: agencies avoid owning agentic AI tools

**Why it matters.** As holding companies race to ship agentic tools, they are normalizing human-approval thresholds as the baseline condition for client adoption rather than a stopgap.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Michael Bürgi*](https://www.medianexis.com/tag/by-michael-b-rgi/) *·* [*read the original*](https://digiday.com/media-buying/as-agencies-push-agentic-media-future-execs-work-to-ward-off-client-rogue-fears/?ref=medianexis.com)*.*