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# Agencies push performance pay, but FTE billing still rules
- URL: https://www.medianexis.com/agencies-push-performance-pay-but-fte-billing-still-rules/
- Published: 2026-10-11T01:41:40.000Z
- Updated: 2026-10-11T01:41:40.000Z
- Description: Adweek’s Christopher Cicchiello reports that Horizon Media Holdings president Bob Lord publicly called FTE billing the “old system,” arguing AI pressure should push agencies toward outcome-based remuneration instead.
- Author: The Signals Desk
- Tags: Agencies, Christopher Cicchiello, Adweek: brands stall shift to performance pay

**Why it matters.** Agencies that can’t break FTE pricing without an outside shock keep ceding leverage to clients demanding measurable, outcome-based fees.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/adweek-agencies-advantage-brands-stall-the-shift-to-performance-pay/?ref=medianexis.com)*.*