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# Agency business consolidates among WPP, Omnicom, and Publicis
- URL: https://www.medianexis.com/agency-business-consolidates-among-wpp-omnicom-and-publicis-2/
- Published: 2026-10-15T18:48:14.000Z
- Updated: 2026-10-15T18:48:14.000Z
- Description: eMarketer’s Marisa Jones reports that holding company consolidation, led by Publicis, Omnicom, and WPP, is concentrating agency business at the top while smaller independent shops struggle to compete for the same accounts.
- Author: The Signals Desk
- Tags: Agencies, Marisa Jones, Adrià Calatayud, Brian Bonilla, Cameron Clarke, Rebecca Stewart, Publicis Q3 2026 earnings and growth coverage

*Based on reporting by* [*emarketer.com*](https://www.emarketer.com/content/agency-business-concentrates-among-publicis--omnicom--wpp--while-smaller-agencies-struggle?ref=medianexis.com) *—* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*wsj.com*](https://www.wsj.com/business/publicis-top-line-growth-picks-up-fueled-by-market-share-gains-3d5fcbbe?ref=medianexis.com) *—* [*Adrià Calatayud*](https://www.medianexis.com/tag/by-adri-calatayud/) *·* [*adage.com*](https://adage.com/agencies/aa-publicis-arthur-sadoun-winning-new-business-q3-2026/?ref=medianexis.com) *—* [*Brian Bonilla*](https://www.medianexis.com/tag/by-brian-bonilla/) *·* [*thedrum.com*](https://www.thedrum.com/news/arthur-sadoun-clients-increasingly-tempted-to-ditch-the-pitch-and-kick-the-tyres-instead?ref=medianexis.com) *—* [*Cameron Clarke*](https://www.medianexis.com/tag/by-cameron-clarke/) *·* [*adweek.com*](https://www.adweek.com/agencies/publicis-says-three-horse-holdco-race-is-good-for-business-as-q3-growth-hits-5/?ref=medianexis.com) *—* [*Rebecca Stewart*](https://www.medianexis.com/tag/by-rebecca-stewart/)*.*