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# AI ad automation is surging. TV growth still trails inflation.
- URL: https://www.medianexis.com/ai-ad-automation-is-surging-tv-growth-still-trails-inflation/
- Published: 2026-09-25T21:59:29.000Z
- Updated: 2026-09-25T21:59:29.000Z
- Description: Next in Media’s Mike Shields reports that Madison and Wall projects AI-powered ad systems will reach $158 billion by 2030, driving 11 percent global ad growth this year, while North American TV revenue excluding political grows only about 3 percent in 2026.
- Author: The Signals Desk
- Tags: Streaming, AI, Mike Shields, AI ad automation is surging. TV growth still trails inflation.

**Why it matters.** TV sellers who keep inventory closed and fragmented risk losing budgets to platforms that let brands automate spending across competing properties.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/advertising-is-going-ai-tv-isnt)*.*