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# AI and pharma brands drove 43% of $355.6m in new TV ad spend, VAB finds
- URL: https://www.medianexis.com/ai-and-pharma-brands-drove-43-of-355-6m-in-new-tv-ad-spend-vab-finds/
- Published: 2026-11-11T16:49:11.000Z
- Updated: 2026-11-11T16:49:11.000Z
- Description: PPC Land’s Luis Rijo reports that VAB counted 160 brands buying national TV for the first time in H1 2026, spending $355.6 million, with nine AI brands and nine pharma brands taking 43% of that total.
- Author: Medianexis Signals Desk
- Tags: Measurement, Luis Rijo, VAB: AI and pharma dominate first-time TV ad spend

**Why it matters.** TV sellers can point to AI and pharma as the categories actually underwriting first-time national TV spending, while most new advertisers remain tiny test budgets.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/ai-and-pharma-brands-take-43-of-355-6m-first-time-tv-ad-spend-vab-finds/?ref=medianexis.com)*.*