> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# AI now runs daily in most ad production shops, XR study finds
- URL: https://www.medianexis.com/ai-now-runs-daily-in-most-ad-production-shops-xr-study-finds/
- Published: 2026-09-11T00:19:01.000Z
- Updated: 2026-09-11T00:19:01.000Z
- Description: A State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jon Lafayette, XR report: AI infused in commercial production plus Amazon-ChatGPT ad news

**Why it matters.** With execution work already automated at this scale, agencies now compete on the ideas AI can’t originate rather than on production throughput.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/the-business-of-data-with-jon-lafayette-its-here/?ref=medianexis.com)*.*