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# AI search traffic grew 392% YoY, with transactions up 553%
- URL: https://www.medianexis.com/ai-search-traffic-grew-392-yoy-with-transactions-up-553/
- Published: 2026-10-01T16:02:52.000Z
- Updated: 2026-10-01T16:02:53.000Z
- Description: MediaPost’s Laurie Sullivan reports that IDHL’s “State of AI Search 2026" study, drawn from 1.5 million AI search sessions across 175 sites and 20 industries, found AI search traffic grew 392% year-over-year while revenue rose 312%.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Laurie Sullivan, AI search traffic surges 392% YoY, report

**Why it matters.** Marketers now have a quantified basis to shift budget and content planning toward AI-driven discovery rather than treating it as a top-of-funnel experiment.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418400/ai-search-traffic-surges-392-yoy-transactions-ou.html?edition=144015&ref=medianexis.com)*.*