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# AI visibility and paid media need a joint strategy as ad spend rises
- URL: https://www.medianexis.com/ai-visibility-and-paid-media-need-a-joint-strategy-as-ad-spend-rises/
- Published: 2026-11-02T15:22:31.000Z
- Updated: 2026-11-02T15:22:31.000Z
- Description: eMarketer’s Grace Harmon reports that AI brand visibility and paid media strategy must be connected as advertisers increase spending. The article frames AI visibility as a factor marketers now need to track alongside traditional paid media performance.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Grace Harmon, AI brand visibility tied to paid media strategy

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Grace Harmon*](https://www.medianexis.com/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/connecting-ai-brand-visibility-paid-media-strategy-crucial-ad-spending-climbs?ref=medianexis.com)*.*