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# Airwave brings ad sales in-house, ending partnership with True Native Media
- URL: https://www.medianexis.com/airwave-brings-ad-sales-in-house-ending-partnership-with-true-native-media/
- Published: 2026-10-27T14:26:44.000Z
- Updated: 2026-10-27T14:26:44.000Z
- Description: Podnews reports that Airwave is launching an in-house ad sales operation covering more than 120 million monthly video views and podcast downloads, taking over full sales duties in 2027 from longtime partner True Native Media.
- Author: The Signals Desk
- Tags: Creators, Airwave launches in-house ad sales operation

**Why it matters.** Buyers gain a single direct point of contact for Airwave’s full portfolio instead of going through a third-party sales house.

*Signal from* [*podnews.net*](https://podnews.net/?ref=medianexis.com) *·* [*read the original*](https://podnews.net/press-release/airwave-launch-inhouse?ref=medianexis.com)*.*