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# Alaska Air Group names Anomaly creative AOR, dropping incumbent Mekanism
- URL: https://www.medianexis.com/alaska-air-group-names-anomaly-creative-aor-dropping-incumbent-mekanism/
- Published: 2026-11-02T15:20:37.000Z
- Updated: 2026-11-02T15:20:37.000Z
- Description: Ad Age’s Ewan Larkin reports that Alaska Air Group has named Anomaly its creative agency of record, tasked with showcasing the airline’s global reach. Incumbent Mekanism, which had held the creative and strategy account since 2016, did not participate in the review.
- Author: The Signals Desk
- Tags: Agencies, Ewan Larkin, Alaska Air names Anomaly creative AOR

**Why it matters.** Mekanism loses a decade-long client relationship, while Anomaly gains a national airline account to pitch for future growth.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Ewan Larkin*](https://www.medianexis.com/tag/by-ewan-larkin/) *·* [*read the original*](https://adage.com/agencies/aa-agency-brief-anomaly-alaska-airlines-special-group-waterman-capital/?ref=medianexis.com)*.*