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# Albertsons folds retail media arm into merchandising under CMO
- URL: https://www.medianexis.com/albertsons-folds-retail-media-arm-into-merchandising-under-cmo/
- Published: 2026-10-11T01:39:40.000Z
- Updated: 2026-10-11T01:39:40.000Z
- Description: Grocery Dive’s Peyton Bigora reports Albertsons is moving its media and marketing capabilities within its merchandising organization under CMO Emily Turner, following the recent departure of former retail media head Brian Monahan.
- Author: The Signals Desk
- Tags: Retail-media, Peyton Bigora, Brian Monahan exits Albertsons Media Collective

**Why it matters.** Retail media partners now answer to a merchandising-led organization rather than a standalone unit, giving Albertsons more say over how campaign decisions tie to sales priorities.

*Signal from* [*grocerydive.com*](https://grocerydive.com/?ref=medianexis.com) *·* [*Peyton Bigora*](https://www.medianexis.com/tag/by-peyton-bigora/) *·* [*read the original*](https://www.grocerydive.com/news/albertsons-media-collective-consolidating-departments-merchandising-media-operations/832605/?ref=medianexis.com)*.*