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# Amazon ad growth halves to 11% as DoorDash buys Instacart for $17 billion
- URL: https://www.medianexis.com/amazon-ad-growth-halves-to-11-as-doordash-buys-instacart-for-17-billion/
- Published: 2026-11-02T15:20:20.000Z
- Updated: 2026-11-02T15:20:21.000Z
- Description: PPC Land’s Luis Rijo reports that Amazon’s advertising revenue grew 10.9% to $19.64 billion in the third quarter, down from 26% last quarter, while Amazon guides to high-teens growth for the fourth quarter versus 22% a year earlier.
- Author: The Signals Desk
- Tags: Retail-media, Earnings, Luis Rijo, Ankler: Skydance team, Amazon ad revenue, Netflix news

**Why it matters.** Advertisers should expect Amazon’s ad business to lap tougher comparisons into next year, with sports rights and AI tooling costs rising even as growth decelerates.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/amazon-ad-growth-halves-to-11-as-doordash-buys-instacart-for-17bn/?ref=medianexis.com)*.*