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# Amazon ad revenue growth slows to 12% as Prime Day shift bites
- URL: https://www.medianexis.com/amazon-ad-revenue-growth-slows-to-12-as-prime-day-shift-bites/
- Published: 2026-11-02T15:19:34.000Z
- Updated: 2026-11-02T18:11:55.000Z
- Description: Marketing Dive’s Peter Adams reports that Amazon’s ad revenue grew 12% year over year to $19.6 billion in Q3, down sharply from 22% growth a year ago and 26% in Q2.
- Author: The Signals Desk
- Tags: Ad-tech, Earnings, Peter Adams, Ankler: Skydance team, Amazon ad revenue, Netflix news

**Why it matters.** Amazon’s own Q4 guidance of high-teens growth signals advertisers should expect continued deceleration through the holiday quarter.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Peter Adams*](https://www.medianexis.com/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/amazons-ad-revenue-growth-decelerates-due-to-prime-day-tweaks/873302/?ref=medianexis.com)*.*