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# Amazon Ads classifies prediction markets as gambling, a first for the category
- URL: https://www.medianexis.com/amazon-ads-classifies-prediction-markets-as-gambling-a-first-for-the-category/
- Published: 2026-11-14T22:16:52.000Z
- Updated: 2026-11-14T22:16:53.000Z
- Description: eMarketer’s Asa Hiken reports that Amazon Ads has designated prediction markets as a gambling vertical, a classification that forces prediction-market platforms into the same restricted ad-buying lane as sportsbooks and casinos.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, Asa Hiken, Amazon Ads classifies prediction markets as gambling

**Why it matters.** Other ad platforms now face pressure to classify prediction markets the same way, narrowing where those platforms can advertise.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/amazon-ads-deems-prediction-markets-gambling-brands-setting-new-precedent-category?ref=medianexis.com)*.*