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# Amazon Ads connects its DSP to ChatGPT ad inventory
- URL: https://www.medianexis.com/amazon-ads-connects-its-dsp-to-chatgpt-ad-inventory/
- Published: 2026-09-14T15:04:52.000Z
- Updated: 2026-09-14T15:04:53.000Z
- Description: Amazon Ads and OpenAI launched a partnership letting Amazon DSP advertisers book ad placements inside ChatGPT, with Delta Vacations among the first brands testing it.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Vincent Thobel, Amazon Ads connects its DSP to ChatGPT ad inventory

**Why it matters.** Amazon DSP buyers gain a direct pipe into ChatGPT’s ad inventory before OpenAI opens self-serve access more broadly.

*Signal from* [*fr.themedialeader.com*](https://fr.themedialeader.com/?ref=medianexis.com) *·* [*Vincent Thobel*](https://www.medianexis.com/tag/by-vincent-thobel/) *·* [*read the original*](https://fr.themedialeader.com/amazon-ads-relie-son-dsp-a-chatgpt-ads-un-nouveau-canal-publicitaire-pour-openai/?ref=medianexis.com)*.*