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# Amazon Ads touts 18% lower CPMs from its new agentic DSP
- URL: https://www.medianexis.com/amazon-ads-touts-18-lower-cpms-from-its-new-agentic-dsp/
- Published: 2026-10-19T16:51:35.000Z
- Updated: 2026-10-19T16:51:36.000Z
- Description: AdExchanger reports that Amazon Ads VP Kelly MacLean detailed beta results for the company’s AI-powered ad console and DSP merger unveiled at Amazon unBoxed.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Amazon Ads touts 18% lower CPMs from its new agentic DSP

**Why it matters.** Advertisers who lack their own purchase-level data now have more reason to route budget through Amazon’s DSP rather than build comparable signal elsewhere.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*read the original*](https://www.adexchanger.com/inside-the-stack/how-amazon-ads-plans-to-make-programmatic-simple-without-taking-control-from-marketers/?ref=medianexis.com)*.*