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# Amazon DSP plus LinkedIn data turns CTV into a performance channel
- URL: https://www.medianexis.com/amazon-dsp-plus-linkedin-data-turns-ctv-into-a-performance-channel/
- Published: 2026-10-22T16:06:37.000Z
- Updated: 2026-10-22T16:06:37.000Z
- Description: Next in Media’s Tom Burchill explains how Monks paired LinkedIn’s deterministic job-title data with Amazon DSP streaming inventory and Amazon Marketing Cloud to target high-intent B2B viewers, citing Quicken’s campaign as the proof case.
- Author: The Signals Desk
- Tags: Ad-tech, Tom Burchill, Next in Media podcast: Amazon DSP & LinkedIn CTV

**Why it matters.** Buyers who stack verified identity data onto streaming inventory can now hold CTV accountable for direct conversions, not just reach.

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Tom Burchill*](https://www.medianexis.com/tag/by-tom-burchill/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/amazon-dsp-linkedin-connected-tv-guide-wMykcrWW?ref=medianexis.com)*.*