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# Amazon grows Thursday Night Football ad base in year five
- URL: https://www.medianexis.com/amazon-grows-thursday-night-football-ad-base-in-year-five/
- Published: 2026-10-27T14:22:35.000Z
- Updated: 2026-10-27T14:22:36.000Z
- Description: Adweek’s Bill Bradley reports that Prime Video’s Thursday Night Football advertisers grew 6% year over year in season five, with double-digit gains in financial services, retailers, hardlines, auto, and travel.
- Author: The Signals Desk
- Tags: Streaming, Bill Bradley, Amazon's two-track pitch turns Thursday Night Football into an ad-dollar magnet

**Why it matters.** With 17% of advertisers new to the package, Amazon gains fresh leverage to cross-sell brands into its broader retail media and streaming ad stack.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Bill Bradley*](https://www.medianexis.com/tag/by-bill-bradley/) *·* [*read the original*](https://www.adweek.com/convergent-tv/how-amazon-made-a-stronger-partnership-play-in-thursday-night-football-in-year-5/?ref=medianexis.com)*.*