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# Amazon now outspends Netflix and YouTube combined on sports rights
- URL: https://www.medianexis.com/amazon-now-outspends-netflix-and-youtube-combined-on-sports-rights/
- Published: 2026-09-15T23:17:17.000Z
- Updated: 2026-09-15T23:17:17.000Z
- Description: Bloomberg’s Screentime newsletter reports Amazon’s sports-rights spending now exceeds what Netflix and YouTube spend on sports combined. The comparison underscores how aggressively Amazon has built out live sports as a Prime Video pillar versus its streaming rivals.
- Author: Fabric.Media Editorial
- Tags: Streaming, Lucas Shaw, Amazon now outspends Netflix and YouTube combined on sports rights

**Why it matters.** Rights holders now have Amazon, not Netflix or YouTube, as the deepest-pocketed bidder for live sports packages.

*Signal from* [*bloomberg.com*](https://bloomberg.com/?ref=medianexis.com) *·* [*Lucas Shaw*](https://www.medianexis.com/tag/by-lucas-shaw/) *·* [*read the original*](https://www.bloomberg.com/news/newsletters/2026-09-13/amazon-spends-more-on-sports-than-netflix-youtube-combined?ref=medianexis.com)*.*