> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Amazon Prime Video joins Barb’s CFlight as streaming upfronts pile on ad tools
- URL: https://www.medianexis.com/amazon-prime-video-joins-barbs-cflight-as-streaming-upfronts-pile-on-ad-tools/
- Published: 2026-10-08T22:58:11.000Z
- Updated: 2026-10-08T22:58:11.000Z
- Description: The Media Leader’s Jack Benjamin reports that Amazon will join Barb’s CFlight measurement service next year, making Prime Video the first non-broadcaster streamer measurable alongside ITV, Sky and Channel 4.
- Author: The Signals Desk
- Tags: Measurement, Jack Benjamin, UK Upfronts 2026 season kickoff overview

**Why it matters.** Advertisers gain a single currency to compare Prime Video spend directly against broadcaster inventory, strengthening the case for shifting budgets across the two.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Jack Benjamin*](https://www.medianexis.com/tag/by-jack-benjamin/) *·* [*read the original*](https://uk.themedialeader.com/upfronts-2026-amazon-disney-mail-metro-media-netflix-kick-off-season-of-pomp-and-circumstance/?ref=medianexis.com)*.*