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# Amazon puts Sponsored Products inside its texting shopping agent
- URL: https://www.medianexis.com/amazon-puts-sponsored-products-inside-its-texting-shopping-agent/
- Published: 2026-11-08T15:32:39.000Z
- Updated: 2026-11-08T15:32:39.000Z
- Description: Digiday’s Krystal Scanlon reports that Amazon’s Alexa for Shopping now takes orders by text, with Sponsored Products appearing among the agent’s suggested replies, free to advertisers for now.
- Author: Medianexis Signals Desk
- Tags: Retail-media, Krystal Scanlon, Amazon shopping agent adds text-message ads

**Why it matters.** Advertisers gain a new, currently free placement inside a personal channel, but must press Amazon on how an impression is defined and measured there.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Krystal Scanlon*](https://www.medianexis.com/tag/by-krystal-scanlon/) *·* [*read the original*](https://digiday.com/media-buying/amazons-shopping-agent-now-takes-orders-by-text-with-sponsored-product-ads-in-the-replies/?ref=medianexis.com)*.*