> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Amazon’s ad defaults now decide how agencies buy, PPC Land finds
- URL: https://www.medianexis.com/amazons-ad-defaults-now-decide-how-agencies-buy-ppc-land-finds/
- Published: 2026-11-14T22:16:59.000Z
- Updated: 2026-11-14T22:17:00.000Z
- Description: PPC Land’s Luis Rijo reports that Amazon’s updated DVA+ help pages cap automated campaigns at 20 products, pre-select the automated route, and discourage budget caps.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, Luis Rijo, PPC Land: Amazon's $78bn ad machine sets defaults

**Why it matters.** Agencies lose visibility into their own fee structure once it moves into Amazon-controlled manager accounts, weakening their ability to negotiate margin independent of Amazon’s defaults.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/amazons-78bn-ad-machine-now-sets-the-defaults-agencies-buy-inside/?ref=medianexis.com)*.*