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# Amazon’s ad growth slows as Prime Day shift, NBA loss bite
- URL: https://www.medianexis.com/amazons-ad-growth-slows-as-prime-day-shift-nba-loss-bite/
- Published: 2026-11-02T18:11:54.000Z
- Updated: 2026-11-02T18:11:54.000Z
- Description: Marketing Dive reports that Amazon’s advertising revenue growth decelerated in the third quarter, a slowdown the company attributes to pushing Prime Day to June and losing NBA content rights.
- Author: The Signals Desk
- Tags: Ad-tech, Design Pickle, Ankler: Skydance team, Amazon ad revenue, Netflix news

**Why it matters.** Advertisers planning around Amazon’s calendar must account for a shifted Prime Day timing affecting quarterly ad delivery and reporting.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Design Pickle*](https://www.medianexis.com/tag/by-design-pickle/)*.*